Accelerate innovation and achieve smarter strategies
Discover
Uncover valuable new insights through research and analytics.
Prototype
Rapidly visualize possibilities that make ideas tangible.
Test
Validate concepts to prove performance and feasibility.
Implement
Execute solutions that deliver measurable impact.
SINSA is a Roanoke, VA based consulting firm that fuses data, design, and research to help solve challenging problems.
Our team of researchers, analysts, and strategists have decades of experience helping organizations bring their boldest ideas to life.
consultants in our network
industries we've built solutions for
We've built a unique process that drives tangible results
Our approach pulls from the best strategies and proven methods to deeply understand customers, rapidly validate ideas, and ensure solutions deliver real impact.
Inspirations we pull from:
The Jobs To Be Done Framework
Focusing on the jobs customers are trying to get done enables us to design for desired outcomes rather than simply reacting to stated needs.
The Lean Startup
By rapidly prototyping and testing ideas, we can validate concepts and avoid wasted effort on solutions users don't want.
Agile Methodologies
Iterative delivery enables faster feedback, continuous improvement, and the flexibility to respond to changing needs.
Innovation Frameworks
We utilize proven innovation frameworks like the Business Model Canvas, Blue Ocean Strategy, and Harvard's Disruptive Innovation Theory to develop new strategies and offerings.
Build your capabilities
Leverage our unique services to generate insight, clarity, and direction on your biggest challenges. Here’s what we’re experts at:
Surveys
Uncover transformative insights through data-driven discovery and real-time feedback.
– Customer Satisfaction
– Product Market Fit
– Brand Awareness
– Employee / Pulse
– Market Segmentation
– Concept Testing
Interviews
Cultivate a fresh sense of empathy and understanding with personal narratives.
– Usability Testing
– Ethnography
– Customer Experience
– Journey Mapping
– Focus Groups
– Pricing Strategy
Workshops
Spark innovation and strategic breakthroughs with collaborative thinking.
– Strategic Planning
– Innovation
– Change Management
– Business Model Canvas
– Workforce Development
– Goal Alignment & OKRs
Analysis
Unlock business intelligence and make informed decisions by letting data tell the story.
– A/B Testing
– Multivariate
– Sentiment
– Risk / Cost-benefit
– Segmentation / Profile
– Emerging Technology
Use Cases
Product-Market Fit
Rapidly assess and validate product-market fit through quantitative user research and concept testing with your target customers.
Growth Paths
Leverage our analytics and insight mining to pinpoint the most promising opportunities to fuel business growth now and in the future.
Data Informed Strategy
Make faster, more confident strategic decisions enabled by mined data to give you insight into your customers, markets and competition.
Future Vision Planning
Envision where your industry, customers, and opportunities are headed next through our proven foresight frameworks. Get ahead of trends.
What it’s like
to collaborate
together.
Interviews
“The insights uncovered through SINSA's in-depth surveys and interviews enabled us to truly understand our customers' needs and pain points. This allowed Motion to redesign our client engagement model in an innovative way that delights brings new value to our B2B audience. I highly recommend their services.”
Colin Lucido
Head of Client Strategy - Motion Agency
Surveys
“As a growing startup, DroneUp leaned heavily on SINSA's validation testing and product-market fit services early on. Their agile process saved us time and money by rapidly prototyping and iterating based on user feedback. We were able to launch and scale with a product customers genuinely valued.”
Amy Weigan
Chief Marketing Officer - DroneUp
Workshops
“SINSA's business model workshops pushed our clients leadership team to reimagine what was possible. Max facilitated an energizing visioning activity that opened our minds to new strategies. My client walked away with a blueprint to disrupt their industry in ways we hadn't considered before. Game-changing guidance.”
Sarp Uzkan
Founder & CEO - InnovTheory Consulting